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Building a Smarter Health and Productivity Management Solution – Evaluating ROI

Evaluating ROI: Better Reporting, Better Results

After taking the right steps for a successful program implementation, what type of results can you expect to achieve?

How will your company benefit? Program reporting is critical not only to understand whether there has been a return on the investment, but to ensure the program is working as effectively as possible. Here are some ways to evaluate the success and effectiveness of your program:

Utilization and participation

–Usage rates (who, what, when)
–Program completion rates

Change in behavior

  –Self–efficacy
  –Shift in readiness to change
  –Improvement in health behaviors

Health outcomes

–Goal attainment
–Change in health risks (BMI, physical activity, diet, tobacco use)

Program satisfaction

Economic benefits

Evaluating ROI: Better Reporting, Better Results

Understand that it may take six to nine months or longer before you will see data that can give a meaningful picture of your program's effectiveness. But baseline data can be gathered in just a few months and can provide essential information for future program planning. Well–designed reports can help employers identify important health issues and provide valuable insights to help employers plan follow–up communications and benefit programs that best meet employee needs.

Here are some key findings based on several employer experiences and more than 6,000 participants enrolled in "Aetna's Simple Steps To A Healthier Life" program.

Not only "healthy" people participate. Despite common myths, employers are finding that it's not just the healthy employees or "worried well" that enroll. Health-risk assessment data from more than 6,000 participants identify several health-risk factors. Based on Body Mass Index (BMI), nearly 30 percent were obese and 36 percent were overweight.

Please see chart Lifestyle–Related Risk Factors % of HRA Participants at Risk

Please see chart Weight-Related Risk Factors % of HRA Participants at Risk.

Participants report positive health changes: Pre and post–assessment data show increased self–efficacy for making health changes and a positive shift in "readiness to change." In addition, participants report reductions in health–risk levels. For example, 30 percent of program completers reduced dietary fat, 20 percent increased physical activity to recommended level and 53 percent reported improvement in BMI after a six week program.

Miavita's Healthy Living Programs:
Miavita users who completed a Healthy Living Program significantly improved their diet and exercise habits. Program post-assessments show a 16 percent increase in the number of people eating healthy amounts of fruits and vegetables, a 20.3 percent increase in those eating all or mostly low-fat foods, and a 17.3 percent increase in the number of people exercising regularly.

Continued: Employee Feedback